Eulji-ro is an old manufacturing town in Seoul, which consists of small factories. Even though many
craftsmen have over 40 years of work experience, this town
has recently started declining by reduced demand.
Collaborating with a photographer, Sally Jo, this project
aimed to capture the atmosphere in Eulji-ro through
photos and interpret them into product design. From inspiration to building prototypes, the whole
process was taken place in the area. Also, every object is
designed with materials from the district and manufactured
by the craftsmen in the district.